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List 28: Audience type

Last updated in issue 64
Value Description Notes Issue number Modified in Issue
01 General / adult For a non-specialist or ‘popular’ adult audience. Consider also adding an ONIX Adult audience rating 0 64
02 Children For a young audience typically up to about the age of 12, not specifically for any educational purpose. An audience range should also be included 0 55
03 Teenage For a teenage or ‘young adult’ audience typically from about the age of 12 to the late teens, not specifically for any educational purpose. An audience range should also be included 0 55
04 Primary and secondary education Kindergarten, pre-school, primary / elementary or secondary / high school education. Note ‘secondary’ includes both level 2 and level 3 secondary education as defined in UNESCO’s ISCED 2011 (see http://uis.unesco.org/en/topic/international-standard-classification-education-isced). An audience range should also be included 0 55
11 Pre-primary education Equivalent to UNESCO’s ISCED Level 0 – see http://uis.unesco.org/en/topic/international-standard-classification-education-isced (note codes 11–14 are specific subsets of the Primary and secondary education audience, code 04). Only for use in ONIX 3.0 or later 55
12 Primary education Equivalent to ISCED Level 1. Only for use in ONIX 3.0 or later 55
13 Lower secondary education Equivalent to ISCED Level 2 (general and vocational). Only for use in ONIX 3.0 or later 55
14 Upper secondary education Equivalent to ISCED Level 3 (general and vocational). Only for use in ONIX 3.0 or later 55
05 Tertiary education For tertiary education typically in universities and colleges of higher education, equivalent to ISCED Levels 5–7 0 55
06 Professional and scholarly For an expert adult audience, including professional development and academic research 0 34
08 Adult education For any adult audience in a formal or semi-formal learning setting, eg vocational training and apprenticeships (collectively, equivalent to ISCED Level 4), or practical or recreational learning for adults 2 55
07 EFL / TEFL / TESOL Intended for use in teaching and learning English as a second, non-native or additional language. Indication of the language level (eg CEFR) should be included where possible. An audience range should also be included if the product is (also) suitable for use in primary and secondary education 0 58
09 Second / additional language teaching Intended for use in teaching and learning second, non-native or additional languages (other than English), for example teaching German to Spanish speakers. Indication of the language level (eg CEFR) should be included where possible. An audience range should also be included if the product is (also) suitable for use in primary and secondary education. Prefer code 07 for products specific to teaching English 29 58
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